SWOT analysis is one of the strategic planning tools that are often used by Business Mentors to assess an organisation’s internal and external environments. It involves identifying Strengths, Weaknesses, Opportunities, and Threats that can impact the organisation’s goals.

Strengths and weaknesses represent internal factors, such as resources, skills, or limitations, while opportunities and threats are external factors, like market trends, competition, or economic conditions.

Business mentors use SWOT analysis to help clients gain a clear picture of their current position and guide strategic decision-making for growth and problem-solving.

Download the below PDF for more information about benefits, when to use a SWOT analysis and a client template.