Hertzberg’s Hierarchy of Needs is an adaptation of psychologist Frederick Herzberg’s Two-Factor Theory, often reimagined in business mentorship contexts to help mentees identify factors influencing motivation and satisfaction in their work or career development.

Herzberg’s theory differentiates between hygiene factors (external conditions that prevent dissatisfaction, like salary and workplace environment) and motivators (intrinsic drivers of satisfaction, like achievement, recognition, and personal growth). When used as a mentorship tool, it encourages individuals to understand what foundational needs must be met to ensure productivity and how to build on them for deeper engagement and self-fulfillment. 

When should I use it with a client?

Business mentors can this tool in various scenarios where a mentee is struggling with motivation, job satisfaction, or career clarity. Common contexts include: 

During career planning or transitions to help mentees evaluate their current role or explore new opportunities by clarifying whether dissatisfaction stems from unmet hygiene needs or a lack of motivators. 

When addressing workplace challenges to diagnose and resolve issues like disengagement, low productivity, or burnout. 

To set personal and professional goals by assessing current levels of fulfilment and identifying areas for growth. 

In leadership or team development to improve managerial skills and enhance team satisfaction by understanding what drives employees’ performance. 

Discover more information in the attached PDF.