In this episode of the Mentoring Matters Podcast for Mentors on the Help to Grow: Management Course, host Dave Sharpe dives into the essentials of developing a successful marketing strategy with expert guest Tim Manning. Tim brings decades of experience as a marketing strategist, sharing actionable insights to help mentors and coaches empower small businesses to unlock their full potential.
About our Guest Expert:
With a background in events production, leadership roles at companies like Forte, David Lloyd, and Whitbread, and the successful sale of his creative agency, Tim now lends his expertise to the ES Group in Spain and consults globally with EY. Whether you’re a mentor supporting small business leaders or looking to refine your own mentoring skills, this episode is packed with value.
Key Takeaways:
- Learn how to guide mentees in identifying their target market effectively, even when segmentation is unfamiliar.
- Explore the importance of differentiation and positioning in helping businesses stand out in competitive markets.
- Discover Tim’s practical frameworks, such as the “Get-Who-To-Buy” strategy for defining marketing goals.
- Understand how to align internal values with external branding for a consistent and compelling message.
- Hear real-world success stories that highlight the power of focused marketing efforts.
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Tune in for thoughtful discussions, impactful stories, and actionable strategies to enhance your mentoring and coaching practices.