Hosted by ABM Ambassador, Siobhan Lavelle and ABM Head of Marketing, Clare-Marie Taylor, this Connect Live is a little different – we’re diving into practical, modern marketing tips to help you attract the right clients, boost your visibility, and make the most of your ABM membership in 2026. 

In a fast‑paced, interactive format, we’ll cover three key areas every mentor can use to sharpen their brand. 

Know your ideal clients 

Get clearer on who you’re trying to reach and how to align your content with what matters to them. 
You’ll explore how to: 

• Define and understand your target audience 
• Use ABM content in ways that resonate with your niche 
• Benefit from the ABM’s 2026 audience‑focused messaging 

Make choosing you easy  

What do clients look for in a mentor? What makes someone stand out? 
We’ll look at how to: 

• Connect your experience to client needs 
• Reinforce your credibility as an ABM‑accredited mentor 
• Use ABM research, reports and messaging to strengthen trust 

Use LinkedIn to your advantage 

With LinkedIn evolving constantly, we’ll share the latest approaches to increase visibility and engagement. 
Learn how to: 

• Engage with the mentoring community in meaningful ways 
• Amplify your reach through smart timing and interaction 
• Repost and mention ABM content for added authority 

During the session, we’ll split into breakout rooms to share ideas, swap quick wins and gather your suggestions on what the ABM can do to support your marketing even further. 

Attendees can expect to take away: 

✨ Simple, practical marketing tips 
✨ More confidence promoting your mentoring practice 
✨ Strategies to boost your LinkedIn presence 
✨ Ways to use ABM content and credibility to your advantage 
✨ Connections with fellow mentors