How do you increase the visibility, credibility and perceived value of your mentoring practice – and how do we, as a sector, grow the “size of the pie” for everyone?

Join us for an interactive ABM member session exploring the powerful PIE Model – Performance, Image and Exposure – and how these three elements influence how your value is recognised in the marketplace. Originally introduced by Harvey Coleman in Empowering Yourself: The Organizational Game Revealed (1996), the PIE framework suggests that while your performance matters, it’s only 10% of what drives recognition and opportunity. Your image contributes 30%, and your exposure – who knows about you and what you do – accounts for a striking 60%.

In the context of mentoring, this raises an important question: If you know the impact you deliver, do the right people know it too?

This session will guide ABM members through how the PIE Model applies in two ways:

1. Your mentoring practice:

• How clearly do potential mentees and organisational decision‑makers understand your strengths and the value you bring?
• If you work with larger companies, who actually needs to hear about your work?
• How can you build consistent visibility that feels natural and aligned with your values?

2. The mentoring sector as a whole:

• How do we shift the wider perception of mentoring so more organisations are willing to invest in it?
• What part can each of us play in “increasing the size of the pie,” echoing Cavett Robert’s well‑known sentiment?

Participants will then breakout into two groups:

• Half will explore how to strengthen the performance–image–exposure balance within their own business.
• The other half will look at how, collectively, we elevate mentoring as a profession and expand its reach and commercial value.

You’ll leave with new insights, practical strategies, and a clearer understanding of how to amplify both your individual impact and our shared visibility as a sector.