In this episode of the ABM Podcast: Game Changer – The Impact of Mentoring, Kerrie Dorman sits down with Sean Masters, winner of the inaugural ABM MPower Award, to explore the real moments where mentoring creates lasting business impact.
Sean shares his mentoring philosophy, rooted in simplicity, clarity, and confident action. Drawing on his background in marketing, SaaS, and service-based businesses, he explains how helping mentees cut through complexity allows them to visualise success, build confidence, and move forward with purpose.
The conversation explores how Sean works with founders and leaders to:
- Get to the root of problems quickly and effectively
- Create strategic clarity in crowded and fast-changing markets
- Use practical tools (including OSCAR, Business Model Canvas, SWOT and RACI) to unlock momentum
- Balance coaching, mentoring and lived business experience to meet mentees where they are
Sean also reflects on his own journey into business mentoring, the importance of continuous learning, and why great mentoring is less about having all the answers and more about asking better questions.
This episode offers valuable insight for mentors, leaders, and business owners alike and shows exactly why Sean’s work was recognised with the ABM’s MPower Award for outstanding mentoring impact.
About Sean Masters
Sean is a qualified coach and mentor, certified brand strategist, and business owner with over 18 years’ experience supporting service-based businesses.
He helps founders cut through complexity, gain strategic clarity, and make confident decisions that move their business forward. Blending coaching, mentoring and practical business experience, Sean acts as a trusted thinking partner — challenging assumptions, bringing structure to uncertainty, and keeping leaders focused on what genuinely drives performance.
About the Gamechanger Podcast
Each episode of the Gamechanger podcast shares exciting stories from industry experts, authors and experienced business mentors. Subscribe now to stay ahead with expert insights on how mentoring enables business growth.
Special thanks to Kerrie Dorman for hosting this insightful conversation. Thanks to Sean for joining us as a guest on this episode.
