I am an experienced membership and marketing professional with over 20 years of expertise supporting member organisations, driving operational improvements, and delivering exceptional client experiences.

In my previous roles, I have played a central role in enhancing systems and processes, managing diverse client portfolios, and guiding members through onboarding and ongoing support. At AELP, I achieved a 50% increase in customer retention and significantly improved overall satisfaction scores by anticipating client needs and providing proactive solutions.

My background also includes leading impactful marketing and communications initiatives. At EMSI, I collaborated with global teams to deliver strategic campaigns that increased brand awareness by 75%. With a proven ability to balance strategy and execution, I thrive in collaborative environments where building strong internal and external relationships is key to success.

I bring a strategic mindset with a strong customer focus to every role. Whether supporting day-to-day operations or delivering large-scale campaigns, I consistently drive measurable results and positive outcomes for organisations and their members.