Meet The Trainers
Meet the experienced trainers and mentoring professionals behind the Association of Business Mentors — a diverse team of business leaders, coaches and accredited mentors dedicated to raising the standards of professional business mentoring across the UK. With deep expertise across leadership, growth, strategy and organisational development, our trainers combine real-world commercial experience with a passion for helping mentors and businesses thrive.
Susanne Harrison
Susanne has over 25 years of strategy, leadership, management, coaching and mentoring experience. This includes planning and implementing change and improving the performance of people, resources and services within organisations.
She has managed change for a number of years in the public and private sector. Over the past 12 years she has been supporting SMEs owner/directors and became a Director of the practice in 2016. She has extended her skill set to coach clients to price with confidence to maximise profit.
She is a Fellow of The Institute of Leadership where she is certified in all the components of leadership and mentoring and a Fellow of the Association of Business Mentors. She is also a member of:
– The Association for Coaching, as an accredited executive coach.
– The Association of Neuro-Linguistic Programming, as a practitioner.
– The Association of Project Managers (original career)
She is one of only 3 Price Consultants in Scotland and is also a trained trainer and group facilitator. Most recently she achieved ILM7 in Executive and Senior Level Coaching and Mentoring.
She has worked with a range of clients, including senior leaders within large organisations such as head teachers and senior managers as well as business owner/directors and senior teams. The focus of all her work is on developing personal awareness, capacity and capabilities to deliver personal, business and team goals with a particular emphasis on leadership skills and pricing with confidence.
She has delivered training and coaching with the Chamber of Commerce, Business Gateway and Scottish Enterprise and has been coordinating and facilitating Peer Groups for the UK Help to Grow Programme for the last two years.
She is the Chair of the Forth Valley Young Enterprise Local Board, supporting entrepreneurship qualifications for senior pupils. She is the Association of Business Mentors (ABM) Chair -Scotland and a member of the ABM Project Team, delivering the ABM element of the National Help to Grow Management (HTG) Programme in conjunction with University Business Schools across the country. She is also a Mentor on the HTG Programme.
Tracy Duggan
Tracy Duggan is a culture expert, leadership coach, mentor and organisational development specialist with more than 30 years’ experience supporting businesses, leaders and teams to grow, perform and flourish.
As Director of Skillslocal and creator of the FLOURISH®️ Framework, Tracy works with organisations across the private, public and charity sectors to strengthen leadership capability, improve workplace culture and develop people-centred businesses where both individuals and performance thrive.
A Fellow of the Chartered Management Institute and Association of Business Mentors, Professional Certified Coach (PCC), and Associate CIPD member, Tracy brings a practical, evidence-based approach to leadership and coaching development. She is also a licensed Investors in People practitioner, supporting organisations with leadership, engagement, wellbeing and sustainable business improvement.
Tracy has extensive experience in management, leadership and organisational development, including senior leadership roles within national skills and workforce development organisations. Her work combines strategic thinking with real-world operational understanding, helping leaders bridge the gap between theory and practice.
As a trainer for the Association of Business Mentors’ ILM Level 5 and Level 7 programmes, Tracy is passionate about developing reflective, ethical and commercially aware coaches and mentors. Her delivery style blends challenge with encouragement, drawing on positive psychology, coaching practice, leadership theory and lived organisational experience to create engaging and practical learning experiences.
Known for her straight-talking and supportive approach, Tracy helps leaders and mentors build confidence, deepen self-awareness and develop the skills needed to lead meaningful conversations that create lasting impact.
Brenda Etchells
Following a 30 year career in financial services I left in 2019 to start my own strategy consultancy business Carduus Ltd. I very soon realised that the part I enjoyed most was supporting the business owners to make their own decisions about how to grow their business and overcome challenges. In effect I was business mentoring before I knew it was a thing!
I was encouraged to join the Association of Business Mentors and decided to study for the ILM7 for Executive and Senior Level Coaches and Mentors. After graduating in 2023 my business mentoring practice went from strength to strength and I also got more involved with the ABM – at first on a volunteer basis and then on a paid contractual basis – becoming their Membership Advisor. Alongside this I am also part of the team delivering training.
I live and breathe business mentoring and as well as doing it and teaching it I have recently co-authored a book on business mentoring with fellow ABM mentor Les Gill called ‘Addressing the Stag Syndrome’ – looking at why you don’t need to go it alone.
Tanya Petherick
Hanne Bonczoszek
Her career spans leadership, workforce development, coaching and training design across the public, private and voluntary sectors. She has worked extensively in professional development, employability, medical education and organisational learning, helping individuals and teams build confidence, capability and sustainable performance.
Hanne began her career with the NHS, where she held senior roles at the London Deanery, leading medical recruitment, workforce planning and specialty training programmes across London’s healthcare system. Working alongside senior clinicians, educational leaders and national bodies, she developed extensive experience in talent development, professional standards and large-scale learning programmes.
Since then, she has designed and delivered learning, coaching and mentoring programmes for diverse audiences, ranging from healthcare professionals and international research teams to entrepreneurs, jobseekers and community groups. As Founder of Impetus LCC, she provides coaching focused on confidence, resilience, communication and personal development, while also supporting small businesses to develop the people skills that underpin long-term success.
Alongside her coaching practice, Hanne has created and delivered digital learning programmes and professional development content, reaching hundreds of learners through online delivery. She is particularly interested in helping people navigate change, develop self-awareness and translate learning into meaningful action.
As Training and Quality Lead for the Association of Business Mentors, Hanne leads the development and delivery of mentor training, quality standards and professional development initiatives. She works with experienced mentors across the UK to strengthen mentoring capability, embed best practice and support the continued growth of the mentoring profession.
Annekatrin Madlung
Annekatrin Madlung is a Business Mentor, Business Improvement Consultant and Professional Facilitator.
She brings more than 30 years’ experience supporting start-ups, SMEs, civil society organisations and large, globally diverse organisations to navigate operational change, transform ways of working, and respond effectively to crisis and security challenges. Her approach is human-centred, practical and collaborative, helping leaders and teams navigate complexity and turn ideas into sustainable action.
Mentoring has been central to Annekatrin’s work for more than 20 years. She has supported senior leaders, founders, managers, teams and small business owners to gain clarity, make confident decisions and move forward with focus.
Her specialist areas include strategy and business planning, operational architecture, team and employee experience, leadership communication, stakeholder engagement, change management, work-life balance and time management.
Annekatrin has been actively exploring the use of AI through ongoing peer learning since 2023. She has also collaborated with fellow facilitators in the International Association of Facilitators to establish the AI Special Interest Group for Facilitators. She is particularly interested in how people and organisations make sense of AI, assess readiness and adopt new technologies in human-centred, practical and sustainable ways.
Qualifications, memberships and mentoring roles include:
Full Member, Association of Business Mentors
Full Member, International Association of Facilitators
Volunteer Mentor, Help to Grow: Management Course
Agile HR Certified Practitioner, Agile HR Community
Certified Agile Leadership, Scrum Alliance
Human-Centred Systems Thinking, IDEO U
Brain-Based Team Coaching, Neuroleadership Institute
Technology of Participation (ToP) Facilitation training in Action Planning and Strategic Planning, Institute of Cultural Affairs
Interested in joining the ABM?
Whether you are at the start of your business mentoring journey, or run an established mentoring business, ABM membership provides you with the network and tools to develop and grow your mentoring skills and business.
