Join the Association of Business Mentors for a practical webinar exploring how workplace mentoring and coaching can strengthen leadership, improve culture and support sustainable growth.
Featuring the first ABM Workplace Coaching & Mentoring Accreditation case study, this session brings together Pete Wortley, ABM Workplace Coaching and Mentoring Advisor, and Justine Upton, ABM member and mentor.
Justine worked with Team Factors and Apollo Business Finance through their mentoring journey and accreditation. She will share first-hand insight into what the process revealed, how it helped leadership move from control to empowerment, and what it meant for the continued growth of the group.
About the webinar
Many organisations invest in leadership development, mentoring or coaching. But a programme being available is not the same as it being embedded.
The real test is whether it helps people make better decisions, take greater ownership, have more constructive conversations and build the leadership capacity needed for growth.
The Association of Business Mentors is the UK’s professional body for business mentoring. We champion high-quality mentoring and coaching because they unlock potential in individuals, teams and organisations.
ABM Workplace Coaching & Mentoring Accreditation gives organisations an independent view of how well mentoring and coaching are built into their culture. It assesses the practical conditions that make development meaningful and sustainable: leadership behaviours, management capability, employee experience, accountability and continuous improvement.
This webinar is grounded in the experience of Team Factors and Apollo Business Finance, the first group organisation to achieve ABM Workplace Coaching & Mentoring Accreditation at the Established level.
As a fast-growing group, their challenge was clear: build the organisational structure, leadership capability and culture needed to grow beyond a founder-led model, without creating more pressure and bottlenecks at the top.
Mentoring began with the senior leadership team and extended across seven leaders. The result was stronger decision-making, more ownership within the team, better-quality conversations and greater capacity for Directors to focus on strategic growth.
Their story makes the business case tangible. Over the past five years, Team Factors and Apollo Business Finance have achieved average year-on-year profit-before-tax growth of 20% or more, while continuing to invest in the leadership capacity required to scale with discipline and resilience.
What you will take away
– A clear understanding of what ABM Workplace Coaching & Mentoring Accreditation involves
– Insight into the Team Factors and Apollo Business Finance accreditation journey
– Practical lessons on building leadership confidence, accountability and shared ownership
– An understanding of how mentoring can reduce decision-making bottlenecks and improve problem-solving
– Ideas for strengthening your organisation’s people culture and employer proposition
– A chance to ask questions about whether accreditation could be right for your organisation
Why attend?
This session is for leaders who want to move beyond good intentions and understand what a genuinely embedded mentoring culture looks like in practice.
You will hear how Team Factors and Apollo Business Finance used mentoring to help leaders bring solutions, not simply escalate problems; create space for more direct and constructive conversations; and demonstrate that their people-first culture was experienced across the organisation, not just claimed by senior management.
It is not a sales presentation. It is an open, practical conversation built around a real business story.
Who should attend?
This webinar is particularly relevant for:
– HR Directors and People leaders
– Business owners, founders and Managing Directors
– Senior leaders in growing organisations
– Leaders responsible for talent, culture, learning or leadership development
– Organisations with an established mentoring or coaching offer that want to understand its impact
– Businesses considering how to strengthen leadership capacity as they grow
Your speakers
Pete Wortley is the ABM’s Workplace Coaching and Mentoring Advisor and developed the ABM Workplace Coaching & Mentoring Accreditation model. He works with organisations seeking to build a culture based on coaching, mentoring, responsibility and sustainable leadership development.
Justine Upton is an ABM member and mentor. She worked with Team Factors and Apollo Business Finance during their mentoring and accreditation journey, including mentoring Group Managing Director Lizzie Williams. Justine will share insight from the experience: why mentoring had to be commercially relevant, how trust and chemistry shaped the relationship, and how the work supported leadership growth across the group.
Register now to hear a real-world account of how workplace mentoring can help businesses build stronger leaders, stronger teams and more sustainable growth.
Bring your questions. Leave with a clearer view of what good could look like in your organisation.
