Workplace mentoring and coaching is becoming a more serious business issue. Organisations are looking for practical ways to strengthen leadership, improve culture, retain talent and support sustainable growth.

That creates a clear opportunity for ABM members.

ABM Workplace Coaching & Mentoring Accreditation gives organisations an independent view of how well mentoring and coaching are embedded in their culture. It assesses the practical conditions that make development meaningful and sustainable, including leadership behaviours, management capability, employee experience, accountability and continuous improvement.

For members, accreditation provides a credible framework for starting more strategic conversations with employers. It moves the discussion beyond delivering isolated mentoring or coaching interventions and towards helping organisations assess, strengthen and demonstrate their wider mentoring culture.

In this session, Pete Wortley, ABM Workplace Coaching & Mentoring Advisor, will explain the accreditation model, the business need it addresses and the commercial opportunity it creates for members working with organisations.

You will also hear insights from one of the first organisations to complete the accreditation programme. Their experience shows how mentoring helped leadership move from control to empowerment, reduce bottlenecks, build stronger ownership and create more capacity for strategic growth.

As a growing organisation, their challenge was clear: build the organisational structure, leadership capability and culture needed to grow beyond a founder-led model, without creating more pressure and bottlenecks at the top.

Mentoring began with the senior leadership team and extended across key leaders in the business. The result was stronger decision-making, more ownership, better-quality conversations and greater capacity for Directors to focus on strategic growth.

What you will take away

– A clear understanding of ABM Workplace Coaching & Mentoring Accreditation and how it works

– Insight into the organisational challenges accreditation helps employers address

– A practical case study of an organisation’s accreditation journey

– A stronger understanding of how to position mentoring and coaching as a driver of leadership capacity, culture and growth

– Ideas for opening more commercially valuable conversations with HR leaders, business owners and senior decision-makers

– Clarity on how accreditation can support a more strategic workplace offer for your own business

Why attend?

Employers do not need another generic mentoring proposition. They need confidence that mentoring and coaching will improve the way their organisation leads, manages and grows.

This session will help you understand how ABM Workplace Coaching & Mentoring Accreditation creates that conversation. It gives organisations a structured way to assess what is working, identify where practice is inconsistent and build a clear plan for improvement.

The commercial opportunity is not about selling accreditation as an add-on. It is about helping clients recognise mentoring and coaching as a credible, measurable part of leadership development, organisational effectiveness and their employer proposition.

Who should attend?

This member-only webinar is for:

– Current Association of Business Mentors members

– Business mentors developing or growing a workplace offer

– Coaches transitioning into formal workplace mentoring

– Members who want to work more strategically with HR leaders, founders and senior leadership teams

– Members interested in understanding the commercial potential of Workplace Coaching & Mentoring Accreditation

Speaker

Pete Wortley is the ABM’s Workplace Coaching & Mentoring Advisor and developed the ABM Workplace Coaching & Mentoring Accreditation model. He works with organisations seeking to build a culture based on coaching, mentoring, responsibility and sustainable leadership development.

The webinar will also draw on the experience of one of the first organisations to complete the ABM Workplace Coaching & Mentoring Accreditation programme, bringing the employer perspective to life.

Register now to understand how accreditation can strengthen your workplace proposition, create more meaningful client conversations and help you demonstrate the commercial value of mentoring and coaching.