Over the past 30 years, I've worked as an entrepreneur in my own businesses, and as an executive in larger, blue-chip enterprises (such as Associated Newspapers and Yahoo! (back when Yahoo! was huge). I pioneered data science consultancy as CEO of Profusion. I've consulted with some of the world's largest companies, on questions of strategy, data and marketing. And I work as an advisor / mentor / non-executive director to a number of early stage and scale-up businesses. I've written and presented master's level Diploma training in Digital Transformation with Stanford University, and created and mentored students on apprentice and undergraduate level qualifications in marketing, data and strategy for OpenClassrooms.