With 15+ years leading marketing and commercial growth across platform and marketplace businesses, I operate at the intersection of brand, revenue, product, and market expansion. I have built and transformed regional and global marketing functions within SaaS, commerce, AI-enabled, and creator-led ecosystems, shaping positioning, monetisation strategy, and scalable go-to-market models that drive acquisition, retention, and long-term value creation.

My background extends beyond traditional marketing leadership. As a senior member of leadership teams and trusted partner to CEOs and founders, I have contributed to budgeting, forecasting, commercial planning, and operating model design, particularly in new market entries, high-growth restructures, and early-stage validation environments. I have worked cross-functionally across product, engineering, finance, partnerships, legal, and sales, helping align commercial strategy with product capability and investor ambition.

I am most effective in environments where marketing is not a function, but a strategic growth lever, translating platform capability into market adoption, building high-performing teams, and establishing the structure required to scale responsibly.