I’m Lynda Merryweather, founder of Two Crows. I help founders and leadership teams get unstuck, reconnect to what matters, and move their businesses forward with clarity and confidence.

I’m known for quickly getting beneath the surface of a business and spotting what’s really going on — the patterns, pressure points and conversations that often go unnoticed but are holding growth, performance or decision-making back.

My style is high trust, high challenge: straight-talking, commercially focused and grounded in practical action. I help leaders cut through noise, connect the dots across people, operations and performance, and turn complexity into clear priorities and actionable plans.

My background spans sales and business development, commercial partnerships, leadership and operations. I’ve led multi-site retail operations, managed commercial partnerships, and experienced the realities of growing, scaling and exiting a business firsthand.

I work with ambitious SMEs navigating growth, change or uncertainty, helping founders and leadership teams build stronger, more aligned and sustainable businesses.