The Marketing 8Ps framework serves as a structured tool to help clients analyse, plan, and refine their marketing strategies, ensuring alignment with their goals and customer needs.

It is particularly useful for service-based businesses where intangible factors play a crucial role in success. It builds on the traditional 4Ps (Product, Price, Place, Promotion) by adding four additional elements—People, Process, Physical Evidence, and Performance.

When should I use it with my mentees?

Mentors can guide clients through the process by facilitating discussions, conducting audits, and providing tools like customer feedback surveys or competitor benchmarking to inform decisions, in a variety of business contexts, including:

• Launching a new product or service, to ensure a comprehensive marketing strategy that covers all aspects of the customer experience.
• Strategic reviews to evaluate and optimize existing marketing efforts in light of changing market conditions or customer behaviour.
• Business growth, when scaling operations, entering new markets, or expanding product lines, the 8Ps help identify gaps and opportunities.
• Improving customer experience, is particularly relevant for service-oriented businesses seeking to enhance their customer journey and brand loyalty.
• Competitor analysis to assess how a business compares to competitors and identify areas for improvement.

Download the below PDF for more information.