In this ABM Skills Sharing Session, we focused on the fifth ABM core competency: Knowledge and Use of Tools and Exercises. The session was facilitated by ABM Fellow Philippa Seal and offered practical guidance on how to separate personal insight from business strategy using proven tools and frameworks.

During the session, we:

• Used a Personal SWOT to reflect on individual strengths and development areas

• Applied the GROW Model to support goal setting and strategic planning

• Explored the 7 Ps of Marketing to align personal actions with broader business objectives

This was also a great opportunity for ABM members to connect, share experiences, and gain actionable insights.

Make the most of your ABM Membership—watch the recording of this session today!

📄 You can find the PDF summary of what was covered in the session below.