Growth rarely breaks because people are not working hard enough. More often, priorities become unclear, marketing loses focus, teams outgrow old ways of working, or leaders are making complex decisions without enough visibility, structure or support.

I work with founders, CEOs and senior leadership teams in scale-up and enterprise environments who are navigating growth, change and marketing transformation. My role is part sounding board, part challenger and part practical partner, helping leaders sharpen priorities, challenge assumptions and build the confidence, structure and operating rhythm needed for sustainable growth.

A core part of my work is helping businesses understand and implement AI transformation in marketing. That does not mean chasing every new tool or adding AI as a side project. It means identifying where AI can improve strategy, decision-making, execution, productivity, content, customer insight, workflows and team capability, then translating that into practical change leaders and teams can actually adopt.

With 25+ years’ experience leading marketing and commercial growth across SaaS, ecommerce, subscription, marketplace and digital businesses, I bring hands-on experience from early-stage validation through to international scale and enterprise environments. I have led regional and global teams, managed significant budgets, built go-to-market strategies, supported market entry and repositioning, and worked closely with CEOs, founders and cross-functional leadership teams to connect strategy with execution.

My mentoring style is direct, thoughtful and commercially focused. I help leaders cut through noise, make clearer decisions and build marketing functions that are better aligned to business growth, whether the priority is scaling into new markets, improving go-to-market execution, embedding AI into marketing ways of working, or developing stronger leadership confidence.

A 20min discovery call can be booked at www.judithvandijk.com.